Checklist: Paid Ads

4 Key Elements for Your Paid Campaign ("Paid Ads")

Last Update: 25.11.2024 • Author: Marius Jost • Time to read: 2 Min.

Before a paid advertisement can go live on Google Ads, Meta (Facebook), or LinkedIn, four essential pieces need to be in place, which you should develop together with your agency.

This small checklist is based on our experience and will hopefully help you avoid delays or project issues in your performance marketing efforts.

① Goal of your campaign

☐ Define the advertising goal in two sentences

☐ Set the daily budget(s) for the campaign(s)

☐ Determine the start and end dates for the campaign(s)

☐ Specify the URL of the landing page

☐ If necessary, set the landing page to noindex and optimize for speed

② Content

☐ Define 2-3 key messages for the landing page (focus on benefits rather than features)

☐ Create texts for the ad copy itself

☐ Determine the start and end dates for the campaign(s)

☐ Decide which "ad extensions" to use (e.g., which phone number to provide and who will be responsible for it)

③ Visual Design

Visual Design

☐ Agree on one single master design (out of 3 drafts)

After this agreement:

☐ Create the creative assets based on the master design

☐ for Meta in formats: 1:1, 16:9, 9:16 & 4:5

☐ for Google in formats 1:1, 1,91:1, 4:5

④ Tech Setup & Tracking

☐ Set up Facebook page / Google Ads account with payment method

☐ Tracking setup (Conversion tracking / "Meta-Pixel" / Insight Tag)

☐ Definition of a target audience in Google / Meta or LinkedIn that fits the budget (not too large, not too small)

☐ Grant permissions so the agency can work on the ad account without having to call you for PIN codes.

Fotos von Arlington Research, Tim van der Kuip, Linkedin Sales Solutions und Milad Fakurian auf Unsplash

Datenschutzerklärung

Impressum